Just recently I got a chance to try listening to the newest production of JRTA, “Down Shiftin,” and I must admit it is a great work. The first thing that strikes the attention here is that JRTA is a rather versatile musician playing multiple instruments and carefully combining electro-pop and rock elements into a catchy sound.
Of all the things that JRTA insisted on, authenticity stood out to me as the most compelling. He writes and composes from his studio that is based at the 11th floor of the building, controlling every part of the procedure. This is particularly highlighted in the music so the sense of actually ‘Touching the Light’ feels unique in a way that does not emply fashionably over-productive studio wok, which seems to pervade today’s music.
But, what is really inspiring of this song is the message it brings about down shiftin’ while going for hopes and dreams in life regardless of one’s age and conditions. I think it is refreshing to listen to the works of an artist who can address such themes directly. As for the source of inspiration, JRTA uses miscellaneous elements.
It is also possible to note similarities to Morphine and Portishead, as well as to the classics of rock’ n’ roll such as The Doors. Yet, watching the show, one deciphers that all these influences yield a program uniquely JRTA’s own. What speaks volumes about this release is the blend of old school elements with modern feel.
It is a fine balance to strike, and while JRTA pulls it off exceptionally well, it feels like something that has been seen before but presented in new packaging. I got a perfect opportunity to talk to JRTA regarding the track and its genesis, including some of his most heartfelt musings revolving around “Down Shiftin’. ”
He spoke about his struggles and the period of self-awakening as well as subsequent phases of experimentation and searching for the core purpose of his artistry. If the audience wants to listen to music which is intelligent, combines two or more genres, and has a powerful message, then ‘Down Shiftin” by JRTA is worth listening to. It is an inspiring story of never giving up on creativity and talent, and of never being too old to achieve one’s dreams.
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“Down Shiftin'” has such a cool vibe—can you tell us what inspired the song’s concept and lyrics?
A moment of confidence. My actual driving. Seriously though, it reflects a significant breakthrough in determination. I was having a wrestling match with myself over whether or not to release my music when someone significant to me was making a suicide plan and confided in me.
It really spun me out. I had written this other song, Dreams Fade, about it, which is basically me feeling alone in the world. Then this song followed right after and it’s the middle finger to all of it. It is the decision to promote my music and give life my all however much is left.
How did the idea for “Down Shiftin'” come to life? Was there a particular moment or experience that sparked its creation?
Let’s call it a wave of determination. I realized how close I was to having no one to rely on but myself and decided I would be the best person for myself to rely on that I could be.
What’s the overall theme or message you hope listeners take away from this single?
Finish the race. Give it everything you’ve got. …and if this is your second act drop it in second gear and hit the gas.
Your sound is unique—how did you approach blending different musical styles in “Down Shiftin'”?
I set out to make a straight electro-pop tune but fell in love with that synth tone that sounds like power chords on a guitar and went a little Fu Manchu.
What was the production process like for this single? Did you collaborate with any new producers or musicians?
It was all just me in my apartment.
Are there any specific musical influences or genres that inspired the sound of “Down Shiftin'”?
I do have a love of stoner rock that may creep in now and then.
The title “Down Shiftin'” suggests a sense of change or transition—does this reflect anything personal in your life or career?
If you downshift and let up on the gas your engine will stop you. If you downshift and lay on the gas you have a ton of power and torque. I’m punching it.
How did you find the right vocal delivery and energy to match the tone of the song?
I think the energy came from sincerity. The delivery from repetition.
Do you have any favorite lyrics or moments from “Down Shiftin'” that you feel are especially powerful?
I’m a pretty big fan of the third verse. It sums up the drive I have found for my music.
What was the most challenging part of creating this single, and how did you overcome it?
Probably writing the second verse. It started out pretty terrible but I love where it ended up. Revision was key.
How has the fan reaction been so far? Have there been any surprising responses to the release?
Ha! My biggest fans are in the dish room at the pizza joint where I work to pay for promo. Like they plug in the wall and blow air. Seriously though someone commented that they had a crush on my music. That made me feel like I was in Jr. High but, like, in a good way.
Is there a music video or visual component for “Down Shiftin'”? If so, what was the concept behind it?
It’s in the works. Just driving.
How does “Down Shiftin'” fit into your overall sound and vision as an artist? Do you see it as a new direction or a continuation of your style?
That’s a good question. I had set out to make one electropop track, Dreams Fade, then I made Down Shiftin then I made another one called Afterlife that has similar components. So that is three out of over 20 songs. I guess that makes it a seventh of my sound. Perhaps a major seventh? I’m leaning toward the style of my song One More Toke. The press called it cloud hop.
Looking ahead, do you have any upcoming releases or collaborations you’re excited about?
I think my next single will be one about a near-death experience I had on DMT. Simply called DMT NDE. I’m pretty excited about it. The song tells the story well.
If you could describe “Down Shiftin'” in just three words, what would they be?
Catchy, Gritty, and Determined. Someone else said Glitch Mob meets Bowie and while flattering it’s just too many words.
