We are pleased to introduce Lexi Berg, a talented Swedish-American musician who seamlessly combines classic Swedish pop with Americana and folk influences. Raised in Stockholm, Lexi’s early exposure to coastal sounds shaped her artistic development. Her debut single “What If” garnered critical praise, marking a strong start to her career.
Lexi continues to impress listeners with her distinctive, powerful voice, often compared to that of Stevie Nicks. Her recent single “Lonely Satellite,” produced by James Eliot, showcases a blend of acoustic and electronic elements. Recorded in the Welsh countryside, the track offers a calming respite from urban life.
In addition to her musical pursuits, Lexi has built a sense of community through monthly jam sessions in London. Her performances at notable venues and festivals demonstrate her ability to form genuine connections with her audience. Lexi’s authentic approach to songwriting and performance positions her as an emerging artist with a unique voice in the industry.
We look forward to discussing Lexi’s inspirations, creative process, and future projects. Join us as we delve into the artistry of Lexi Berg.
Listen to Lonely Satellite below
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Stage Name:
Lexi Berg
Is there a story behind your stage name?
Yes, it’s a shortened version of my full name, Alexandra Berglof.
Where do you find inspiration?
Inspiration comes from everywhere—by living authentically and embracing every experience that life throws at you, good and bad.
What was the role of music in the early years of your life?
I was born in Stockholm, Sweden and I lived on a houseboat right next to the amusement park. The lights and sounds from the shipyard would inspire me to play piano and write songs timed to the waves of the sea. The sounds calmed me down. Music was, and is my therapy.
Are you from a musical or artistic family?
Yes, my mother was an accomplished classical pianist as a teenager. My sister and I wrote songs together when we were very little. My great-grandmother composed beautiful songs, though they were never played outside the family.
Who inspired you to be a part of the music industry?
No one in particular inspired me. In fact, many advised against it, but I knew I couldn’t live with myself if I didn’t give it a try.
How did you learn to sing, write, and play?
I had incredible teachers—my Romanian piano teacher, Virginia Pipidi, and my first singing teacher, Sophie Yukuwa. My mother, however, was the one who really taught me everything musical. She showed me how to feel every note.
What was the first concert you ever attended and who did you see perform?
Avril Lavigne! It was an unforgettable experience. We were seated at the top of the arena, barely able to see her, but I was ecstatic the entire time.
How would you describe your music?
It blends classic Swedish pop melodies with touches of Americana and hints of folk.
Describe your creative process.
I wrote “Lonely Satellite” with three of my favorite musicians. Jim Eliot, who has collaborated with artists like Ellie Goulding and Black Honey, introduced me to Mary and Willow Robinson from Outpost Drive. Feeling disillusioned by the pressures of London, we escaped to the Welsh countryside and wrote the song under an apple tree, surrounded by farm animals whilst being attacked by spiders and red ants.
What is your main inspiration for this song?
“Lonely Satellite” explores the contrast between the pervasive loneliness many of us feel in our hyperconnected world. Despite being more connected than ever, communities are disappearing, replaced by technology and individualism. In cities, the polluted skies hide the stars so that all we see are planes and satellites, symbolizing this disconnect. Looking up gives us perspective. Life doesn’t have to be about competition and success—it can be about collaboration, love, and support.
What musician do you admire most and why?
Stevie Nicks from Fleetwood Mac. Her magical performances leave you feeling hypnotized and spellbound.
Has your style evolved since the beginning of your career?
Absolutely! My voice is stronger, and I’ve delved deep into my soul to express my rawest self.
Who do you see as your main competitor? I see everyone as a potential collaborator, not a competitor.
What are your interests outside of music?
I love magic, tarot, and dancing. I enjoy a good rave, cooking, and hosting friends and family.
If it wasn’t a music career, what would you be doing? I’d probably be buried deep in an archive, possibly having a nervous breakdown.
What is the biggest problem you have encountered in your musical journey?
Realizing that some people in the industry are in it for the wrong reasons was a tough lesson. It might be cliche, but I thought I might be the exception. Nope.
If you could change one thing in the music industry, what would it be?
The list is long, but I’d start with changing songwriting cuts. Songwriters deserve fair compensation. What would we do without music?
Why did you choose this as the title of this project?
We are all lonely satellites, roaming around in search of real connection.
What are your plans for the coming months?
I’m focusing on releasing music, touring, and performing. I have a residency at Notting Hill Arts Club in London, with the next one on August 29th. I will hopefully be going on tour in the US late fall.
Do you have any artistic collaboration plans?
Yes! If you’re an artist or producer, hit me up!
What message would you like to give to your fans?
You are not alone. I feel the same way you do. Let’s build a new world where light conquers darkness.
